24K Marketing
RSS
  • About
  • Blog
  • Contact
  • Privacy Policy

Developing a Financial Mindset For Marketers

By Bob Clark On January 17, 2013 · Add Comment
If your goal is anything but profitability — if it’s to be big, or to grow fast, or to become a technology leader; you’ll hit problems.Michael Porter Moving ahead in a marketing career in most mid to large businesses requires a mastery of many skills.  Junior assignments require individual creativity across a broad set of [...]
[Continue Reading...]

Social Media Consumes Over 3 Hours of Our Day

By Bob Clark On January 12, 2013 · Add Comment
According to a recently published study by Ipsos Open Thinking Exchange, people who use social media spend over three hours per day on their social networks. For those under 35 years of age the average is 4.2 hours per day. This data is global but Americans are right up there at 3.2 hours. From a [...]
[Continue Reading...]

Avoid the “Hammer and Nail” Approach to Growing Your Business

By Bob Clark On December 22, 2012 · Add Comment
Marketing is a confusing topic to most small business owners. The process is not well understood.  Owners want more customers to buy more of what they provide – simple.  The word “marketing” itself is looked upon skeptically. Much confusion stems from the fact that communication tools are evolving at a rapid pace.  Social, digital and [...]
[Continue Reading...]

Logos Need to Communicate Evolving Corporate Identity

By Bob Clark On December 16, 2012 · 1 Comment
Comcast just announced a new logo in December 2012. The combination of the cable company Comcast and the entertainment provider NBCUniversal (which Comcast purchased in 2011) created the need for a new identity that neither logo alone could provide. The logo redesign is a straightforward combination of the two existing logos and suggests to employees, [...]
[Continue Reading...]

Android’s Success in Mobile Technology – Graphic

By Bob Clark On December 11, 2012 · 1 Comment
Mobile technology continues to penetrate every corner of our world, offering more communication choices for consumers and better technology for marketers to connect with consumers. The growth and success of Android’s operating system in phone and tablet devices has also been remarkable.  At a time in which Apple may have lost its commanding innovative edge [...]
[Continue Reading...]

Who Really Owns Twinkies?

By Bob Clark On December 5, 2012 · 2 Comments
Were you part of the collective “gasp” when you heard the news that our beloved brand – Twinkies – might be no more?  Hostess, the makers of Twinkies, Ding Dongs, HO-HOs and Wonder bread announced it is shutting down operations.  Hysteria ensued in social and traditional media, with reports of Twinkie-hoarding and outrageous prices. If [...]
[Continue Reading...]

Is Social Media More Effective for B2B Companies?

By Bob Clark On December 3, 2012 · 3 Comments
Many marketers have held the belief that social media is more effective for companies that sell to consumers (B2C) rather than to other businesses (B2B).  After all, B2B business is transacted by buyers and sales people who deal with complex bundles of product deliverables, pricing options and human relationships. The opposite is actually true.  Social [...]
[Continue Reading...]

Subaru Wins Big with “Love”

By Bob Clark On November 18, 2012 · 3 Comments
I had a chance to speak with Alan Bethke, the director of marketing communication at Subaru Americas.  He presented a fascinating overview of how Subaru grew its share in the highly competitive auto industry with only a tiny fraction of the investment of the competition.  Subaru has been the only auto manufacturer to gain share [...]
[Continue Reading...]

Finding Consumer Insights That Lead to Strong Brands

By Bob Clark On November 13, 2012 · 1 Comment
Great brands and compelling marketing campaigns are created when marketers uncover “insights” that reveal consumers’ true needs in a product category. Marketers may stumble onto an insight (most do) or find one after deep observation of consumer behaviors and motivating beliefs.  Once found, the path to building a unique and competitive brand is much clearer. [...]
[Continue Reading...]

Keurig Shows How to Win in a Mature Market

By Bob Clark On October 24, 2012 · 2 Comments
How do you enter a mature market that has huge global competitors and carve out a unique and competitive positioning? Ask Keurig – the maker of the now famous K-Cup coffee pods. While the coffee market was focusing on Starbucks fighting Dunkin Donuts, McDonald’s or the latest upstart coffee shop, the Keurig company quietly built [...]
[Continue Reading...]
  • ← Previous Entries
  • Next Entries →
  • Follow 24K!

    Follow Us on FacebookFollow Us on TwitterFollow Us on LinkedInFollow Us on YouTube

24K Marketing

Pages

  • About
  • Blog
  • Contact
  • Privacy Policy

The Latest

  • A Simple Process For Creating a Company Name
    How do you build a name for a new company?  Few tasks in […]

More

Bob Clark is a veteran marketer with global consumer product companies. He continues to lead marketing teams at large and mid-sized consumer product companies and is interested in sharing insights regarding marketing strategy topics for practicing marketers and company leaders. Bob has also taught at Drexel University MBA program and speaks and writes nationally on marketing topics.
© 2019 24K Marketing
Build a website with PageLines