According to a recently published study by Ipsos Open Thinking Exchange, people who use social media spend over three hours per day on their social networks. For those under 35 years of age the average is 4.2 hours per day. This data is global but Americans are right up there at 3.2 hours.
From a societal point of view, this data may suggest we have lost our minds. “Get a life” could be one reaction, while the new reality is that social media is now a big part of our lives. Since most of us tend to multitask, these hours may be mixed with other activities.
This is certainly good data for marketers that that are moving their communication and advertising investments from traditional vehicles to social.
What is also interesting is that business owners and senior executives spend a lot of time on social media (4.2 hours and 4.0 hours respectively) which seems to contradict the thought that they are too busy running their business to be engaged. As stated in an earlier post, B2B companies believe they are seeing strong results from social media.
Have we gone too far or does our social network warrant this investment?
