A Simple Process For Creating a Company Name By Bob Clark On August 4, 2021 · Add Comment [Continue Reading...]
What is a Unique Selling Proposition – USP – and how do you build one for your business? By Bob Clark On July 3, 2021 · Add Comment [Continue Reading...]
Super Bowl LV Advertising – Rating the Ads on Super Bowl Eve By Bob Clark On February 7, 2021 · Add Comment [Continue Reading...]
A Marketing Case Study—Home Winemaking—A Product Category in Need of a Marketing Solution By Bob Clark On January 28, 2021 · Add Comment [Continue Reading...]
How to Use Stories to Build Brands and Communicate Effectively By Bob Clark On December 10, 2020 · Add Comment [Continue Reading...]
Attracting A Younger Consumer Target for the Harley Davidson Brand Using Consumer Insights By Bob Clark On August 9, 2020 · 2 Comments [Continue Reading...]
Crisis Communication for Brand Marketers in an Era of COVID-19 (the current coronavirus) By Bob Clark On March 25, 2020 · Add Comment [Continue Reading...]
What is Brand Awareness and How Do You Create it for Your Brand? By Bob Clark On January 18, 2020 · 1 Comment [Continue Reading...]
Agency Selection Process – A Better Approach By Bob Clark On November 9, 2019 · Add Comment [Continue Reading...]
How to Build a Strong Agency Relationship By Bob Clark On October 16, 2019 · Add Comment [Continue Reading...]