Improving Marketing Performance
Marketing department performance is measured with a focus on results. An analysis of “CPR” – Capabilities assessment, reviewing Performance and improving Results
Capabilities Assessment- Measuring individual team member competencies in core marketing areas of consumer understanding, strategy development, brand planning, innovation, financial acumen and project leadership.
- Measure business and brand strength through a diagnostic Growth Assessment
Performance
- Identifying opportunities for near term and long term growth.
- Marketing plans that deliver results.
- Activation and communication targets.
Results
- Project leadership execution.
- Measuring results with metrics tied to ROI goals.
- Positioning and communication that builds product awareness
- Innovation that builds market share.
