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What is a “Consumer Need”?

By Bob Clark On February 5, 2011 · 6 Comments

Ever wonder why so many brands take such different approaches to advertising and packaging in their quest to entice you to buy them. They seem to work so hard to stand for something unique. Look at cold beverages. While the function of a cold beverage is essentially the same for tap water as it is [...]

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Bob Clark is a veteran marketer with global consumer product companies. He continues to lead marketing teams at large and mid-sized consumer product companies and is interested in sharing insights regarding marketing strategy topics for practicing marketers and company leaders. Bob has also taught at Drexel University MBA program and speaks and writes nationally on marketing topics.

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