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Volkswagen Misses On “Toss” TV Advertisement

By Bob Clark On January 27, 2013 · 3 Comments

Sorry, but this ad doesn’t work for me. I have reviewed a lot of TV commercial advertising working for large consumer products companies. I look for an endearing insight into the way people feel about themselves tied to a strong product message. Volkswagen commercials are usually insightful and warm – and mostly hit the mark [...]

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Bob Clark is a veteran marketer with global consumer product companies. He continues to lead marketing teams at large and mid-sized consumer product companies and is interested in sharing insights regarding marketing strategy topics for practicing marketers and company leaders. Bob has also taught at Drexel University MBA program and speaks and writes nationally on marketing topics.

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