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How Big is Your Target Market?

By Bob Clark On July 18, 2013 · 1 Comment

Summary Small businesses should be able to quantify the size of their potential target customers as a first step to building better products and services, establishing a strong branded identity, communicating it effectively and winning in the market versus competitors. Who Is Your Target? Many business owners identify a relatively large prospect group as potential [...]

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Bob Clark is a veteran marketer with global consumer product companies. He continues to lead marketing teams at large and mid-sized consumer product companies and is interested in sharing insights regarding marketing strategy topics for practicing marketers and company leaders. Bob has also taught at Drexel University MBA program and speaks and writes nationally on marketing topics.

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