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It’s a Bar Code World

By Bob Clark On November 8, 2010 · Add Comment

Most of you have heard of that latest technology sensation called mobile barcodes. Briefly, this technology, referred to as quick response (QR) codes, uses a square barcode, similar to what you find on any product in a store. These codes, however, are designed to be photographed from your mobile phone and electronically sent to the [...]

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Bob Clark is a veteran marketer with global consumer product companies. He continues to lead marketing teams at large and mid-sized consumer product companies and is interested in sharing insights regarding marketing strategy topics for practicing marketers and company leaders. Bob has also taught at Drexel University MBA program and speaks and writes nationally on marketing topics.

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