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How to Use Stories to Build Brands and Communicate Effectively

By Bob Clark On December 10, 2020 · Add Comment

Seen a great movie or play? Read an influential book? Got hooked on insightful story podcast that caught you one morning? Wonderful stories inspire us to be successful in life and business. Stories are also a powerful way to persuade audiences to believe in a proposition and act. Marketers should tell powerful stories to be [...]

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Bob Clark is a veteran marketer with global consumer product companies. He continues to lead marketing teams at large and mid-sized consumer product companies and is interested in sharing insights regarding marketing strategy topics for practicing marketers and company leaders. Bob has also taught at Drexel University MBA program and speaks and writes nationally on marketing topics.

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