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Personal Branding – Your Spheres of Influence

By Bob Clark On January 6, 2011 · 3 Comments

The use of established consumer marketing techniques can be useful in building a personal brand. Brand management of consumer goods focuses on connecting with a consumer and clearly establishing a relationship in order to stimulate some action. Possibly the least used, yet most important marketing technique to transfer to personal branding, is determining who is [...]

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Bob Clark is a veteran marketer with global consumer product companies. He continues to lead marketing teams at large and mid-sized consumer product companies and is interested in sharing insights regarding marketing strategy topics for practicing marketers and company leaders. Bob has also taught at Drexel University MBA program and speaks and writes nationally on marketing topics.

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