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The Music Industry – Mixing Art and Value Creation

By Bob Clark On November 4, 2010 · Add Comment

(Kind of a long post – skip if you want) The music industry, as you know, has a big problem today. People don’t pay for its products. OK, some do but a lot don’t. File swapping, free downloading and CD counterfeiting (piracy) are widespread, virtually unstoppable and have now seriously reduced the profit margins and [...]

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Bob Clark is a veteran marketer with global consumer product companies. He continues to lead marketing teams at large and mid-sized consumer product companies and is interested in sharing insights regarding marketing strategy topics for practicing marketers and company leaders. Bob has also taught at Drexel University MBA program and speaks and writes nationally on marketing topics.

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