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Memes and Marketing – Tapping the Cultural Conscience

By Bob Clark On January 16, 2012 · Add Comment

“Meme” was not a term with which I was familiar until recently. I did some digging. Understanding the power and speed at which these ideas move through the population make them of value to marketers – if you can can catch them. What is a meme? A biologist named Richard Dawkins, in his 1989 book [...]

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Bob Clark is a veteran marketer with global consumer product companies. He continues to lead marketing teams at large and mid-sized consumer product companies and is interested in sharing insights regarding marketing strategy topics for practicing marketers and company leaders. Bob has also taught at Drexel University MBA program and speaks and writes nationally on marketing topics.

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