What is a Unique Selling Proposition – USP – and how do you build one for your business? By Bob Clark On July 3, 2021 · Add Comment [Continue Reading...]
A Marketing Case Study—Home Winemaking—A Product Category in Need of a Marketing Solution By Bob Clark On January 28, 2021 · Add Comment [Continue Reading...]
What is Brand Awareness and How Do You Create it for Your Brand? By Bob Clark On January 18, 2020 · 1 Comment [Continue Reading...]
Marketing effectiveness exercise – How to get more done in far less time By Bob Clark On October 10, 2019 · Add Comment [Continue Reading...]
How to tap a brand’s heavy users to grow sales By Bob Clark On October 7, 2019 · Add Comment [Continue Reading...]
Market Share Strategy Across Category Lifecycle By Bob Clark On March 26, 2013 · Add Comment [Continue Reading...]
Lessons From JC Penney’s Pricing Strategy By Bob Clark On June 27, 2012 · Add Comment [Continue Reading...]
Using the Brand Pyramid To Increase Sales By Bob Clark On May 8, 2012 · 5 Comments [Continue Reading...]
