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How To Determine Your Marketing Budget

By Bob Clark On June 7, 2012 · 1 Comment

Is your business spending enough money on marketing – or too much? How will you know? There are some simple approaches that provide guidance in determining a marketing budget level to support the goals of the business. Before setting a marketing budget, it is imperative to have a documented strategy outlining sales goals, target audience [...]

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Bob Clark is a veteran marketer with global consumer product companies. He continues to lead marketing teams at large and mid-sized consumer product companies and is interested in sharing insights regarding marketing strategy topics for practicing marketers and company leaders. Bob has also taught at Drexel University MBA program and speaks and writes nationally on marketing topics.

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