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Currently viewing the tag: "marketing automation"

Moving to Marketing Automation

By Bob Clark On November 12, 2018 · Add Comment

What is Marketing Automation? There are several definitions for Marketing Automation, but ultimately it the use of technology to automate manual, repetitive tasks, performed mostly in lead generation and customer relationship management (CRM). It captures data of prospects’ and customers’ activities – internet, social media, etc., and uses specially-designed programs to schedule and track [...]

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Bob Clark is a veteran marketer with global consumer product companies. He continues to lead marketing teams at large and mid-sized consumer product companies and is interested in sharing insights regarding marketing strategy topics for practicing marketers and company leaders. Bob has also taught at Drexel University MBA program and speaks and writes nationally on marketing topics.

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