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Getting La Croix’s Fizz Back – Category Growth Stage Marketing

By Bob Clark On July 27, 2019 · Add Comment

La Croix Flavored Sparkling Water Summary: Flavored seltzer water is a fast-growing category. Market leader, La Croix, from National Beverage Corporation, has seen fast growth and swift decline as of late. This is an example to marketers of competing in a category in its growth stage. Brand success attracts competitors. Growth category brands must develop [...]

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Bob Clark is a veteran marketer with global consumer product companies. He continues to lead marketing teams at large and mid-sized consumer product companies and is interested in sharing insights regarding marketing strategy topics for practicing marketers and company leaders. Bob has also taught at Drexel University MBA program and speaks and writes nationally on marketing topics.

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