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Keurig Shows How to Win in a Mature Market

By Bob Clark On October 24, 2012 · 2 Comments

How do you enter a mature market that has huge global competitors and carve out a unique and competitive positioning? Ask Keurig – the maker of the now famous K-Cup coffee pods. While the coffee market was focusing on Starbucks fighting Dunkin Donuts, McDonald’s or the latest upstart coffee shop, the Keurig company quietly built [...]

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Bob Clark is a veteran marketer with global consumer product companies. He continues to lead marketing teams at large and mid-sized consumer product companies and is interested in sharing insights regarding marketing strategy topics for practicing marketers and company leaders. Bob has also taught at Drexel University MBA program and speaks and writes nationally on marketing topics.

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