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Who Really Owns Twinkies?

By Bob Clark On December 5, 2012 · 2 Comments

Were you part of the collective “gasp” when you heard the news that our beloved brand – Twinkies – might be no more? Hostess, the makers of Twinkies, Ding Dongs, HO-HOs and Wonder bread announced it is shutting down operations. Hysteria ensued in social and traditional media, with reports of Twinkie-hoarding and outrageous prices. If [...]

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Bob Clark is a veteran marketer with global consumer product companies. He continues to lead marketing teams at large and mid-sized consumer product companies and is interested in sharing insights regarding marketing strategy topics for practicing marketers and company leaders. Bob has also taught at Drexel University MBA program and speaks and writes nationally on marketing topics.

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