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How to tap a brand’s heavy users to grow sales

By Bob Clark On October 7, 2019 · Add Comment

Heavy users are the small portion of purchasers of a brand that, because of how much they consume or use, account for a majority of a brand’s sales. They are loyal to the brand in that they choose the brand over others in the market and are often the first to try new brand offerings. [...]

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Bob Clark is a veteran marketer with global consumer product companies. He continues to lead marketing teams at large and mid-sized consumer product companies and is interested in sharing insights regarding marketing strategy topics for practicing marketers and company leaders. Bob has also taught at Drexel University MBA program and speaks and writes nationally on marketing topics.

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