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What is Brand Awareness and How Do You Create it for Your Brand?

By Bob Clark On January 18, 2020 · 1 Comment

Summary Building awareness of a brand in the consumer’s mind is the first step in selling a product. It is a discreet first step along the consumer’s path to purchase. Marketers and sales professionals often overlook the step while focusing instead on the downstream step of converting potential users into a paying customer. However, the [...]

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Bob Clark is a veteran marketer with global consumer product companies. He continues to lead marketing teams at large and mid-sized consumer product companies and is interested in sharing insights regarding marketing strategy topics for practicing marketers and company leaders. Bob has also taught at Drexel University MBA program and speaks and writes nationally on marketing topics.

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