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Minding the Gap Logo

By Bob Clark On October 20, 2010 · Add Comment

Well, let’s talk about commitment and your corporate identity. As everyone knows by now, the Gap made an identity change, launched it online and received and outcry from customers and the design community saying it was a poor move. They pulled it very publicly and apologized saying they will go back to the blue box. [...]

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Bob Clark is a veteran marketer with global consumer product companies. He continues to lead marketing teams at large and mid-sized consumer product companies and is interested in sharing insights regarding marketing strategy topics for practicing marketers and company leaders. Bob has also taught at Drexel University MBA program and speaks and writes nationally on marketing topics.

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