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Developing a Financial Mindset For Marketers

By Bob Clark On January 17, 2013 · Add Comment

If your goal is anything but profitability — if it’s to be big, or to grow fast, or to become a technology leader; you’ll hit problems.Michael Porter Moving ahead in a marketing career in most mid to large businesses requires a mastery of many skills. Junior assignments require individual creativity across a broad set of [...]

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Bob Clark is a veteran marketer with global consumer product companies. He continues to lead marketing teams at large and mid-sized consumer product companies and is interested in sharing insights regarding marketing strategy topics for practicing marketers and company leaders. Bob has also taught at Drexel University MBA program and speaks and writes nationally on marketing topics.

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