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How to Write an Inspiring Vision Statement

By Bob Clark On October 3, 2012 · 1 Comment

What is a Vision Statement? A “vision” is simply a picture of the future once an organization has achieved its goals and made a meaningful difference in the lives of those it touches. Corporate vision statements are typically uninspiring and ineffective. Executives are often confused as to the purpose of the vision statement, as well [...]

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Bob Clark is a veteran marketer with global consumer product companies. He continues to lead marketing teams at large and mid-sized consumer product companies and is interested in sharing insights regarding marketing strategy topics for practicing marketers and company leaders. Bob has also taught at Drexel University MBA program and speaks and writes nationally on marketing topics.

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