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What is a Consumer Insight, Anyway?

By Bob Clark On December 19, 2010 · 5 Comments

Let me give you my definition of a Consumer Insight: A statement defining the lens that a person views their situation in life, regarding a specific issue, which incorporates their psychological motives (fears, desires), and points to a potential solution. Many marketers make the mistake of using observations of what consumers do, what products they [...]

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Bob Clark is a veteran marketer with global consumer product companies. He continues to lead marketing teams at large and mid-sized consumer product companies and is interested in sharing insights regarding marketing strategy topics for practicing marketers and company leaders. Bob has also taught at Drexel University MBA program and speaks and writes nationally on marketing topics.

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