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Logos Need to Communicate Evolving Corporate Identity

By Bob Clark On December 16, 2012 · 1 Comment

Comcast just announced a new logo in December 2012. The combination of the cable company Comcast and the entertainment provider NBCUniversal (which Comcast purchased in 2011) created the need for a new identity that neither logo alone could provide. The logo redesign is a straightforward combination of the two existing logos and suggests to employees, [...]

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Bob Clark is a veteran marketer with global consumer product companies. He continues to lead marketing teams at large and mid-sized consumer product companies and is interested in sharing insights regarding marketing strategy topics for practicing marketers and company leaders. Bob has also taught at Drexel University MBA program and speaks and writes nationally on marketing topics.

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