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The New Priorities of Today’s CMO

By Bob Clark On May 21, 2012 · Add Comment

The position of Chief Marketing Officer (CMO) was created to elevate the responsibility of demand creation and branding to C-level status. It has been a short and rocky experiment so far. The average lifespan of a CMO is arguably less than 18 months. The VP Marketing-turned-CMO is often too rooted in tactical marketing terms that [...]

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Bob Clark is a veteran marketer with global consumer product companies. He continues to lead marketing teams at large and mid-sized consumer product companies and is interested in sharing insights regarding marketing strategy topics for practicing marketers and company leaders. Bob has also taught at Drexel University MBA program and speaks and writes nationally on marketing topics.

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