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Carhartt – Smart Marketing in a Mature Category

By Bob Clark On June 18, 2012 · 4 Comments

Carhartt is a brand that has enjoyed a lot of success in the last several years, largely due to some smart brand positioning and activation. Rugged outdoor working apparel is a crowded category and certainly not in a strong growth mode. But Carhartt teaches an important lesson in leveraging consumer insight into a larger demographic [...]

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Bob Clark is a veteran marketer with global consumer product companies. He continues to lead marketing teams at large and mid-sized consumer product companies and is interested in sharing insights regarding marketing strategy topics for practicing marketers and company leaders. Bob has also taught at Drexel University MBA program and speaks and writes nationally on marketing topics.

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