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TASTYKAKE – the “Value” of An Iconic Brand

By Bob Clark On January 22, 2011 · Add Comment

I grew up loving TASTYKAKE products. They were a treat in our household and were often the high point of my lunch box. Chocolate cupcakes were my favorite while my wife loved the Butterscotch Krimpets……yummmm. As many of us in the Philadelphia area know, the company has been under pressure lately. Costs of ingredients are [...]

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Bob Clark is a veteran marketer with global consumer product companies. He continues to lead marketing teams at large and mid-sized consumer product companies and is interested in sharing insights regarding marketing strategy topics for practicing marketers and company leaders. Bob has also taught at Drexel University MBA program and speaks and writes nationally on marketing topics.

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