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Using the Brand Pyramid To Increase Sales

By Bob Clark On May 8, 2012 · 5 Comments

The Brand Conversion Pyramid is a powerful tool that allows consumer marketers and B2B businesses to identify growth opportunities. The Brand Conversion Pyramid is a visual representation of the levels of conversion a business has attained among its entire target group of potential customers / consumers. The pyramid steps up from awareness of a brand, [...]

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Bob Clark is a veteran marketer with global consumer product companies. He continues to lead marketing teams at large and mid-sized consumer product companies and is interested in sharing insights regarding marketing strategy topics for practicing marketers and company leaders. Bob has also taught at Drexel University MBA program and speaks and writes nationally on marketing topics.

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