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Does Your Brand Have Personality?

By Bob Clark On April 5, 2012 · 1 Comment

All brands and businesses have a personality — just like people. Consumers tend to gravitate towards brands that have personalities similar to their own, or at least their aspirational view of themselves. Personality is evident in the style and tone of all communication and interaction with the consumer – from the advertising, packaging, and social [...]

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Bob Clark is a veteran marketer with global consumer product companies. He continues to lead marketing teams at large and mid-sized consumer product companies and is interested in sharing insights regarding marketing strategy topics for practicing marketers and company leaders. Bob has also taught at Drexel University MBA program and speaks and writes nationally on marketing topics.

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