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Finding Consumer Insights That Lead to Strong Brands

By Bob Clark On November 13, 2012 · 1 Comment

Great brands and compelling marketing campaigns are created when marketers uncover “insights” that reveal consumers’ true needs in a product category. Marketers may stumble onto an insight (most do) or find one after deep observation of consumer behaviors and motivating beliefs. Once found, the path to building a unique and competitive brand is much clearer. [...]

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Bob Clark is a veteran marketer with global consumer product companies. He continues to lead marketing teams at large and mid-sized consumer product companies and is interested in sharing insights regarding marketing strategy topics for practicing marketers and company leaders. Bob has also taught at Drexel University MBA program and speaks and writes nationally on marketing topics.

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