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Agency Selection Process – A Better Approach

By Bob Clark On November 9, 2019 · Add Comment

The agency business has changed in recent years. An article in Marketing Week identifies several trends affecting the traditional agency model. In summary, there is a move toward manufacturers taking creative in-house (especially video production and digital for everyday content development) and a pulling away from the media commission structure because of a perceived lack of transparency. Add to that a lack of [...]

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Bob Clark is a veteran marketer with global consumer product companies. He continues to lead marketing teams at large and mid-sized consumer product companies and is interested in sharing insights regarding marketing strategy topics for practicing marketers and company leaders. Bob has also taught at Drexel University MBA program and speaks and writes nationally on marketing topics.

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