24K Marketing
RSS
  • About
  • Blog
  • Contact
  • Privacy Policy

Marketing effectiveness exercise – How to get more done in far less time

By Bob Clark On October 10, 2019 · Add Comment
I often feel the strain of always having more to do than I can handle in a day. So many projects on my desk. Knowing that I will spend 10 hours getting through maybe a third of it. Instead of needing more time, what if it were possible to finish your tasks in a very [...]
[Continue Reading...]

How to tap a brand’s heavy users to grow sales

By Bob Clark On October 7, 2019 · Add Comment
Heavy users are the small portion of purchasers of a brand that, because of how much they consume or use, account for a majority of a brand’s sales. They are loyal to the brand in that they choose the brand over others in the market and are often the first to try new brand offerings. [...]
[Continue Reading...]

Product Concept Testing – How to test new product ideas and build a concept screening database

By Bob Clark On September 23, 2019 · Add Comment
When preparing a new product idea for launch into the market, it is critical to find out how well the idea resonates with the consumer. We do this by creating a product concept and testing it online. A product concept is a picture accompanied by a short statement describing the product and its benefits. We [...]
[Continue Reading...]

The Marketing Indicator

By Bob Clark On September 17, 2019 · Add Comment
I love NPRs podcast called The Indicator It’s a daily 8-10 minute discussion on a single topic tied to a basic principle in economics. It’s a lot of fun for the non-economic person like me. NPR spun this off of a very popular podcast called Planet Money, also enjoyable but a longer listen. Whether it [...]
[Continue Reading...]

What is Retargeting – And Why This Tool Is So Important To Building Sales Online

By Bob Clark On August 31, 2019 · Add Comment
Have you ever noticed that when you are in the market to buy something, you begin to notice those items all around you, even in the ads you see.  Very recently, I was in the market for a new vehicle; specifically, a cool SUV. I discovered so many, too many great models from which to [...]
[Continue Reading...]

Getting La Croix’s Fizz Back – Category Growth Stage Marketing

By Bob Clark On July 27, 2019 · Add Comment
La Croix Flavored Sparkling Water Summary: Flavored seltzer water is a fast-growing category.  Market leader, La Croix, from National Beverage Corporation, has seen fast growth and swift decline as of late.  This is an example to marketers of competing in a category in its growth stage.  Brand success attracts competitors. Growth category brands must develop [...]
[Continue Reading...]

Moving to Marketing Automation

By Bob Clark On November 12, 2018 · Add Comment
 What is Marketing Automation?   There are several definitions for Marketing Automation, but ultimately it the use of technology to automate manual, repetitive tasks, performed mostly in lead generation and customer relationship management (CRM).  It captures data of prospects’ and customers’ activities – internet, social media, etc., and uses specially-designed programs to schedule and track [...]
[Continue Reading...]

Faster Growth – Taking the Grassroots Approach

By Bob Clark On July 23, 2016 · Add Comment
In packaged goods categories such as food and beverages, successful smaller brands are gaining significant market share at the expense of larger national brands. Look no further than the success of micro brew beers, or the small but fast growing food brands in natural food retailers such as Whole Foods and Sprouts. While private label used to be [...]
[Continue Reading...]

How Big is Your Target Market?

By Bob Clark On July 18, 2013 · 1 Comment
Summary Small businesses should be able to quantify the size of their potential target customers as a first step to building better products and services, establishing a strong branded identity, communicating it effectively and winning in the market versus competitors. Who Is Your Target? Many business owners identify a relatively large prospect group as potential [...]
[Continue Reading...]

The Future of Advertising

By Bob Clark On April 18, 2013 · Add Comment
Advertising remains an effective way to grow sales – despite the rumors of its demise in the face of social media and search engine options.   The average person still sees thousands of ads every day. What will the future of advertising look like as companies come up with creative new ways to get their message [...]
[Continue Reading...]
  • ← Previous Entries
  • Next Entries →
  • Follow 24K!

    Follow Us on FacebookFollow Us on TwitterFollow Us on LinkedInFollow Us on YouTube

24K Marketing

Pages

  • About
  • Blog
  • Contact
  • Privacy Policy

The Latest

  • A Simple Process For Creating a Company Name
    How do you build a name for a new company?  Few tasks in […]

More

Bob Clark is a veteran marketer with global consumer product companies. He continues to lead marketing teams at large and mid-sized consumer product companies and is interested in sharing insights regarding marketing strategy topics for practicing marketers and company leaders. Bob has also taught at Drexel University MBA program and speaks and writes nationally on marketing topics.
© 2019 24K Marketing
Build a website with PageLines