A friend calling. The voice of your mom when you were growing up. These are the voices at the core ofour lives. They never change change. They are embedded forever in our minds and hearts. Just hearing them lets you know someone cares about you and what you are up to. You could recognize their voice out of a crowd of millions without blinking an eye.
Does your business get too excited by the future of communication technology? In an era of exploding communication, there are several legitimately new ways every year to talk to your loyal friends and new prospects every year.
Do you change your voice and your message because there is a new place to communicate? Certainly not, you say, but think hard.
“The media isn’t the message” it is said. But in today’s world, it is hard to temper excitement about the many new mediums we have available, and lose focus on the real voice of your brand, your business, or even you.
