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Seeking Input on a New Diagnostic Tool

By Bob Clark On February 27, 2012 · Add Comment
I am writing a whitepaper (or an eBook, I’m not really sure what you call them these days) and it is coming along quite well.  It will be a tool to provide a quick, concise diagnostic on where a company (consumer driven manufacturing, but could also be B2B) will need to focus to accomplish their [...]
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Smaller Portions Tap Growing Consumer Need

By Bob Clark On February 22, 2012 · 3 Comments
Food companies, in their effort to promote healthier eating habits, are tapping a growing consumer need for portion control – which might just get us to snack more often. Mars, Inc., the maker of Snickers, Twix. M&M’s and many other tasty delights announced it will no longer sell candy bars that contain more than 250 [...]
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Do You Need Goals? Really?

By Bob Clark On February 17, 2012 · Add Comment
I don’t make a lot of goals. Make that – I don’t keep a lot of goals.  What I mean is I make what appear to be goals but they are not really goals.  It’s all very confusing.  Rather than set and keep goals, I choose a path that could be best described as “gravitating [...]
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Households Cutting the TV Cable Cord

By Bob Clark On February 13, 2012 · 3 Comments
Nielsen reported February 8, 2012 a dramatic increase in the number of households that are viewing TV without a subscription to cable or satellite – moving to internet exclusively. Program providers (ESPN, etc) have disputed this “cord cutting” phenomenon (any negative impact to viewership hurts advertising revenue) seeing it as merely “cord swapping” to other [...]
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The Changing Role of Marketing

By Bob Clark On February 6, 2012 · 2 Comments
The role of marketing is changing with marketers challenged to deliver on three new responsibilities: Develop communication strategies to build consumer relationships and communities rather than one-way messages. Develop tracking metrics to relationships, and uncover insights from a mass of raw data now available. Understand the commercial profit and growth drivers of all aspects of [...]
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What if Every Day was Groundhog Day?

By Bob Clark On February 2, 2012 · Add Comment
What if your personal productivity could be taken to a new level?  Is it possible to accomplish more than you ever thought?   I have to take a short break from the marketing side to share with you a little creative challenge to your idea of personal productivity. Back in 1993 a great little movie came [...]
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Social Media – The 5 Questions to Ask Before Jumping In

By Bob Clark On January 31, 2012 · Add Comment
  Social media’s development as a marketing tool for business has fundamentally changed the way businesses communicate with their consumers and customers. The pace of this change and the choices of tools and measurements are surprising most marketers. Most businesses have jumped into social media to some extent with very mixed results. The challenge they [...]
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A Path to Finding Gold in New Markets

By Bob Clark On January 27, 2012 · 1 Comment
Some say that the grass always looks greener on the other side of the fence. Business leaders and marketers often wish to play in markets in which they don’t currently compete, or even create new markets, wistfully imagining themselves like pioneers in the wild west, scooping up incremental volume like gold from untouched streams in [...]
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A Lesson From Our Search For the Perfect Man

By Bob Clark On January 24, 2012 · 2 Comments
The world just lost a beloved leader in Penn State Football Coach, Joe Paterno. Joe Pa was a man, deserving the label of “Legend” in his 62-year coaching career at Penn State University – winning more games than any Division 1 college coach and winning the hearts of players and fans around the U.S. Students [...]
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Marketing Seminars and Conferences – Should You Go or Just Say No?

By Bob Clark On January 19, 2012 · 1 Comment
Almost every day, we receive emails announcing new seminars covering the latest marketing topics. Many times the quality and results are not in line with the investment in time or cost. Cost seems to have more to do with the newness and buzz around the topic, cost of the location and big name speakers and [...]
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Bob Clark is a veteran marketer with global consumer product companies. He continues to lead marketing teams at large and mid-sized consumer product companies and is interested in sharing insights regarding marketing strategy topics for practicing marketers and company leaders. Bob has also taught at Drexel University MBA program and speaks and writes nationally on marketing topics.
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