24K Marketing

Pepsi Refresh Campaign – Putting the “Social” in Social Media

By Bob Clark On April 7, 2011 · 1 Comment

Pepsi is encouraging people to take on a social project in their latest “Refresh” on-line campaign – and they will in turn post your project and even help to fund. Fantastic idea. A brand the size of Pepsi can make this happen. The viral implications are great, the example for the young generation is cool, [...]

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TV and Internet Together Offer a Richer Viewing Experience

By Bob Clark On April 3, 2011 · Add Comment

It has been predicted that the explosive growth of the internet and social communities would spell the demise of traditional forms of media – namely TV and print (magazines, newspapers). But this trend has not played out. I came across some information that begins to confirm the other side to the story. There is actually [...]

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Do Brands Suffer in a Recession?

By Bob Clark On March 30, 2011 · 3 Comments

Actually, no. Recessions rarely have a direct impact on the strength of a brand. A brand’s strength is measured in its ability to maintain its identity in the eye of the consumer and how uniquely it delivers on its promise. That is different than how much product gets sold. Certainly a business can suffer from [...]

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The Most Important Factor for Personal Success

By Bob Clark On March 22, 2011 · Add Comment

If there is a single trait that successful people possess, it is the ability to see opportunity in situations where others do not. What is just another day at the job for some, others see tremendous new business opportunities. What is just another conversation with a colleague, others see as a networking opportunity, or sense [...]

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Social Media Marketing – How to Prepare a Plan that Keeps the Focus on Your Brand

By Bob Clark On March 19, 2011 · 6 Comments

Social media’s development as a marketing tool for business, has fundamentally changed the way businesses communicate to their consumers, customers, and within the industry. This is not news to most executives. But the pace of this change is surprising to many that have not truly had a close eye on this trend. Marketing tools and [...]

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Successful Musicians are Really Entrepreneurs

By Bob Clark On March 14, 2011 · Add Comment

I wrote, in a recent blog post , about how the current music industry is wrestling with massive change due to outside forces Free digital downloading and the rise of online and mobile applications have driven the traditional industry (recording, publishing, distributing, retailing of cd’s) to be an unattractive industry in which to enter or [...]

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How “Brand Vision” Leads to Brand Growth

By Bob Clark On March 12, 2011 · 2 Comments

Defining a brand vision is an often overlooked task within a company mostly because it is not well understood as to its purpose or usefulness. Strong brands and companies, however, usually do have compelling visions. The purpose of having a brand vision is to state clearly a direction for the brand, allowing differentiation in the [...]

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How to Provide Feedback to Creative Ideas

By Bob Clark On March 9, 2011 · 2 Comments

One of the most uncomfortable but important moments for marketers and executives is in evaluating and providing feedback to creative ideas. Whether the idea is advertising, media, web designs, packing or a promotional concept, – or any idea for that matter. After an idea has been presented by an agency or internal team, many times, [...]

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Private Label Here to Stay

By Bob Clark On March 5, 2011 · Add Comment

Nielsen released a Global Private Label Report this month that states that the value conscious consumer is driving private label share up around the world in consumer packaged goods. This is due to what is now several years of economic downturn and the resulting consumer sentiment to save money on the purchase of staple items [...]

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Productivity Reset – No Such Thing as a Free Lunch

By Bob Clark On March 1, 2011 · Add Comment

(The following post was written by Larry Clark. Larry is a senior corporate executive with extensive experience in Corporate Talent, Strategy & Development) The office has been a bit crazy for most folks since, well, about 2008. The shedding of costs by just about everyone has put more work and stress on those lucky soldiers [...]

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Do Brands Suffer in a Recession?

The Most Important Factor for Personal Success

Successful Musicians are Really Entrepreneurs

How “Brand Vision” Leads to Brand Growth

How to Provide Feedback to Creative Ideas

Private Label Here to Stay

Productivity Reset – No Such Thing as a Free Lunch

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