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The Moment of Change

By Bob Clark On March 20, 2012 · Add Comment

Marketers should understand human behavior in order to be successful. One of the best visual models I have come across is the “S-Curve”, which represents how people make decisions that involve change (like buying something they never bought before). Decision points are the most efficient place to target a brand message – if they can [...]

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Bob Clark is a veteran marketer with global consumer product companies. He continues to lead marketing teams at large and mid-sized consumer product companies and is interested in sharing insights regarding marketing strategy topics for practicing marketers and company leaders. Bob has also taught at Drexel University MBA program and speaks and writes nationally on marketing topics.

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