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What Does Coke’s Social Media Study Mean for Your Business?

By Bob Clark On April 2, 2013 · 1 Comment

Coca Cola recently reported results of a marketing study showing that social media “buzz” did not have a measurable impact on short term sales. Wendy Clark, VP Marketing at Coke , quickly clarified in a follow up Ad Age article that social media “in isolation” did not have an impact, but is still considered a [...]

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Bob Clark is a veteran marketer with global consumer product companies. He continues to lead marketing teams at large and mid-sized consumer product companies and is interested in sharing insights regarding marketing strategy topics for practicing marketers and company leaders. Bob has also taught at Drexel University MBA program and speaks and writes nationally on marketing topics.

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