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Branding a University – “Temple Made”

By Bob Clark On March 5, 2013 · Add Comment

What do you do when a large, well-known public university in the heart of one of the largest cities in the U.S. is having an identity crisis(?) or should I say “lack of identity” crisis? Temple University, the largest university in Philadelphia, with over 35,000 students, was eager to dial up a positive image and [...]

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Bob Clark is a veteran marketer with global consumer product companies. He continues to lead marketing teams at large and mid-sized consumer product companies and is interested in sharing insights regarding marketing strategy topics for practicing marketers and company leaders. Bob has also taught at Drexel University MBA program and speaks and writes nationally on marketing topics.

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