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The New Starbucks Logo – One Step Too Far

By Bob Clark On January 8, 2011 · 2 Comments

In marketing departments across the world this week, the buzz around the water cooler was about the new Starbucks logo. We are kind of nerds by nature and are fascinated with this stuff. Why would a successful brand change its logo? The risks of alienation and lost sales are huge – just look at “The [...]

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Bob Clark is a veteran marketer with global consumer product companies. He continues to lead marketing teams at large and mid-sized consumer product companies and is interested in sharing insights regarding marketing strategy topics for practicing marketers and company leaders. Bob has also taught at Drexel University MBA program and speaks and writes nationally on marketing topics.

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