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Should You Change Your Company Name?

By Bob Clark On March 28, 2012 · Add Comment

I was asked at a branding conference whether it is advisable to change the name of a business when it no longer seems to convey a strong, compelling meaning to the target consumer. While this seems like an odd question, marketers like to rename things. Brand names are names – that is all. The power [...]

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Bob Clark is a veteran marketer with global consumer product companies. He continues to lead marketing teams at large and mid-sized consumer product companies and is interested in sharing insights regarding marketing strategy topics for practicing marketers and company leaders. Bob has also taught at Drexel University MBA program and speaks and writes nationally on marketing topics.

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