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Market Share Strategy Across Category Lifecycle

By Bob Clark On March 26, 2013 · Add Comment

The examination of category lifcycles as means to develop winning marketing strategies has marketers thinking in a new way. This is a topic on which I speak often — a mantra of mine. The premise is this: the strongest marketing programs are those that conform to the life stage of the category, rather than the [...]

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Bob Clark is a veteran marketer with global consumer product companies. He continues to lead marketing teams at large and mid-sized consumer product companies and is interested in sharing insights regarding marketing strategy topics for practicing marketers and company leaders. Bob has also taught at Drexel University MBA program and speaks and writes nationally on marketing topics.

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