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Creating Company Name Ideas – A Practical Approach

By Bob Clark On February 7, 2013 · 4 Comments

Few tasks in business are fraught with as much undo anxiety and emotion as naming your company. Choosing a name that will live on as the business grows seems of utmost importance – not unlike naming a child. But what starts off as a fun brainstorming activity over a beer devolves into a long list [...]

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Bob Clark is a veteran marketer with global consumer product companies. He continues to lead marketing teams at large and mid-sized consumer product companies and is interested in sharing insights regarding marketing strategy topics for practicing marketers and company leaders. Bob has also taught at Drexel University MBA program and speaks and writes nationally on marketing topics.

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