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Using 15 Second Advertising Effectively

By Bob Clark On February 21, 2013 · Add Comment

Our attention spans are short, and advertisers have embraced the 15-second TV advertisement as a viable, lower cost alternative to the traditional 30-second ad. The trend towards shorter ads is also driven by the cross purposing of ads across television and internet/mobile applications. Studies indicate that the impact of the 15 second advertisement when shown [...]

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Bob Clark is a veteran marketer with global consumer product companies. He continues to lead marketing teams at large and mid-sized consumer product companies and is interested in sharing insights regarding marketing strategy topics for practicing marketers and company leaders. Bob has also taught at Drexel University MBA program and speaks and writes nationally on marketing topics.

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